Skills to Succeed in Today’s Media World Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world. Table Of Contents PART I. INTRODUCTION TO THE MEDIA 1. Living in a Media World Levels of Communication Elements of Mass Communication Evolution of the Media World Understanding the Media World 2. Mass Communication Effects: How Society and Media Interact History of Media Effects Research Effects of the Media in Our Lives Theories of Media and Society Media, Politics, and Society 3. The Media Business: Consolidation, Globalization, and the Long Tail The Development of the Media Business in the United States Big Media: The Conglomerates Media Economics and the Long Tail Who Controls the Media? PART II. PRINT MEDIA 4. Books: The Birth of the Mass Media The Development of the Book and Mass Communication Buying and Selling Books Books and Culture The Future of Books 5. Magazines: The Power of Words and Images The Development of a National Culture The Magazine Business Magazines and Modern Society The Future of Magazines 6. Newspapers and the News: Reflection of a Democratic Society Inventing the Modern Press The News Business News and Society The Future of Newspapers PART III. ELECTRONIC MEDIA 7. Audio: Music and Talk Across Media History of Sound Recording and Transmission Music, Youth Culture, and Society From Singles to Digital Downloads: Making Money in the Recording Industry The Business of Radio The Future of Sound 8. Movies: Mass Producing Entertainment The Development of Movies The Movie Business Movies and Society The Future of Movies Movies and the Long Tail 9. Television: Broadcast and Beyond Television: Broadcast and Cable/Satellite From Broadcasting to Narrowcasting: The Changing Business of Television Television and Society The Future of Television 10. The Internet: Interactive and Mobile Media The Development of the Internet Computers as Communication Tools Social Media: Sharing Our Lives Online New Media and Online Entertainment The Internet and Society PART IV. STRATEGIC COMMUNICATION 11. Advertising: Selling a Message The Development of the Advertising Industry The Advertising Business Advertising in Contemporary Culture The Future of Advertising 12. Public Relations: Interactions, Relationships, and the News From Press Agentry to Professionalism The Business of Public Relations Public Relations and Society PART V. REGULATION AND CONTROL OF THE MEDIA 13. Media Law: Free Speech and Fairness The Development of a Free Press Protection of Individuals Controlling the Press Regulation of the Media Industry 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Ethics and News Ethics and Persuasive Communication Chapter 15. Global Media: Communication Around the World Media Ideals Around the World Going Global: Media Standards Around the World